2 MINUTES WITH A MAKER - ESNAF
1. Who are you? Where are you based?
We are Anastas, Bistra and Deyan, two architects and a marketing guy based in Plovdiv, Bulgaria.
2. What do you make/create?
We design wooden magnetic animals. A magnetic puzzle game - intellectual challenge to the children.
3. What's special about your products?
As architects we aspire to unique minimalist design. We believe that the toys can be kept at home long after the children stop playing with them. The toys are entirely handmade by ourselves and our local partners- from the initial drawings to the packaging, everything is made by hand. We value the natural materials and we develop our products using only eco-friendly wood, without polishing finishes.
4. Any plans for future?
We want to keep developing our brand. We want to present the animals of the world in our way - playful, geometric and challenging. We want to squeeze the maximum from our ideas - improving our forms, adding more colours… For the this year we plan to show our audience what other games can be played with our magnetic toys in addition to the main one - matching the right colours to build the animal. One game leads to another and the whole design changes naturally in sometimes unexpected directions. We plan to follow them.
5. 3 things about you - (fun facts, character features, anything else you want to share)
Anastas - the hands of ESNAF. He always says that things cannot be done and then he always find a way to do them.
Bistra - the conceptualist of ESNAF and tennis maniac. She likes to get inspirations from completely different models and apply them in the creation process of the brand ESNAF. Wait for the new products to come this year and try to find the hidden references.
Deyan - knows how to use Excel. Another great achievement in life is the set up of a Facebook campaign for ESNAF from a beach in Thailand.
ANIMAL KINGDOM SET_S&B-2 from sarah & bendrix on Vimeo.
Thank you so much Esnaf!
Magnetic Animals in our shop - £40
Esnaf website http://store.archabits.com/